What is the secret to getting sales from Twitter? This is a question I am always asked. So I am going to let you in on my secret…..well some of the secret anyway! If I told you all about it you wouldn’t come to my Twitter workshops lol!
The Secrets are:
Interact - We use twitter as a Social platform. Chat to people, say what you think (within reason, avoid controversy) Encourage interaction by asking a question, asking people’s opinion etc
Engage - If you see something intersesting being tweeted, comment. Encourage others to engage with you by asking their opinion. Give feedback when asked for feedback. Congratulate someone with good news…then continue the conversation by asking more about it. Perhaps share the good news with your followers also.
Be positive - If you are having a bad day and feel crap, just take a break from Twitter. We all love a bit of positivity. If you win an award shout about it! If you see a nice picture or scene, share it. Everyone likes to feel good. And someone else could be having a bad day so you could be helping them too.
Assist others with RTs and shoutouts - If you see someone new has joined Twitter, assist them by connecting them with others who have the same interests or are in the same area. This encourages offline meetings for coffee. I do this all the time!
Be nice - Don’t bitch about others. If you see a lot of negativity, be the one to change the mood. Get people thinking…use a nice quote and don’t judge. This is difficult to do sometimes but try to keep an open mind. There are two sides to every story.
People will notice you especially if you are tweeting a bit different to others. e.g on the #latelate show hashtag get involved in the conversation but don’t be bitchy. Don’t forget the people on the show will probably read the tweets afterwards so think about them too.
Use great content. Blog about your area of expertise so you become known as the ‘Go To’ person on that particular subject.
If you do all of these things ….the sales will magically appear in your inbox. People will know you are the ‘Go To’ person and recommend you to others who may not be following you. Followers = allies = marketeers for you.
Be yourself though, if you are not a nice person in real life people will cop on to this very fast. We can spot falseness a mile away! Don’t insult your followers intelligence by being false. And remember this….you just never know who is watching you….there are lots of high influencers and journalists on Twitter so always keep this in mind!
Build relationships - If you build good relationships with others, they will happily recommend you to others …this leads to sales.
Introduce at least one person to someone beneficial to each other every working day. This could be as simple as introducing folk to #irishbizparty or to active helpful tweeters to help them spread the word about an offer etc.
Be active - Get on Twitter at the busy times of the day. Evenings are best between 10-11pm I recommend Tweeting 10 times per day. You can throw in 3 sales type tweets but the rest should be chatting and engaging others with content etc
So….go for it, be yourself, be nice to others, assist others and spread the twitter magic. Won’t be long before your brand awareness rises and people start coming to you to do business!
See you there!