Five tips to get your Twitter account working for you

I have noticed that so many businesses create Twitter accounts but then just leave them there. They might do the odd Tweet here and there and then they complain about the fact that Twitter just doesn’t work for them! It’s like anything really, you need to invest time into any platform to gain the results you want.

egghead

If your target market is 35 -55 year olds, professional and urban, then Twitter is worth putting some time into. If your Target market is teens for example,  you may need to look into Instagram or snapchat.  Every platform won’t work for your business, but Twitter has so much power that  used wisely it can really help you get those sales you need and create a buzz around your brand.

Here are some tips to get your Twitter account working for you:

1. Make sure your bio is interesting ….does it say exactly what you do? Why should I follow you? Tell me a bit about yourself. Do you like hill walking for example? What kind of things will you be tweeting about?  I recommend using your own picture as your avatar and put your logo on your header picture.  People buy from People so show them you are a real person!

Samantha Kelly - Tweeting Goddess

2. Connect with like minded people. If you are interested in business topics start following people who tweet about business. If you are in the craft business, follow similar accounts or others who run events or tweet about crafting.  Start following Twitter accounts that you would be interested in yourself! No point in following accounts that aren’t going to make Twitter interesting for you too!

twitter

3.   Tweet often. I recommend doing 10 Tweets per day. 3 of these can be sales type tweets directing people to a ‘buy now’ or ‘book now’ page.  But most of your tweets should be either interesting content or pictures. Show your followers that you have interesting stuff to say.  Show that you know your stuff and you are the expert in what you do.

4. If you are stuck for time, hit the peak times on Twitter. The morning commute, break times e.g. 10-11am and lunchtime are busy times on Twitter. If you are a restaurant owner, tweet just before lunch, with a tasty looking picture of a meal!! You never know, someone might be in your area at that time feeling a little peckish and you will make the decision for them of where they are heading to eat!  Another peek time is 9-11pm at night.

hashtag use

5.  Get involved in Tweet chats! There are many chats on Twitter. Find one related to your business or even just one you like yourself.  Some great hashtags to get involved in are:

#Irishbizparty – For SMES – Every Wednesday from 9-11pm @irishbizparty

#Britishbizparty – For Uk business owners – from 9-10pm Every Monday @Britishbizparty

#Belfasthour – For SMES in Northern Ireland to connect. Every Thursday from 9-10pm @BelfasthourNI 

#Irishcrafthour – New hashtag starting from Monday 4 August (Follow @irishcrafthour for more info).

#Womaninbiz – For Women every evening Follow @AwardingWomen for more info.

#Tweetursis – For Women every Tuesday evening from 9-11pm Follow @MrsTweeturbiz for more info.

There are many more so check out this blog from @Zonua to help you find them. Click here 

So there you go……off you go now and get Tweeting!!

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Top Five reasons Twitter won’t work for your Business

Twitter is so powerful as a marketing tool for your business. But a lot of Businesses are not using it correctly. You have created your Twitter account. You are ready to go forth into Twitter land and be amazing. You are using hashtags, following Twitter rock stars and influencers…..you are Telling people you are there……but you aren’t getting many followers!! What is going on? Well…..it could be because of these 5 reasons: (my own pet hates by the way)

1.  Your Twitter avatar looks like this: You are an Egghead 

egghead

2. You link Facebook to Twitter.  I NEVER click on a Facebook link on Twitter and I never RT a Facebook link either. They are two completely different platforms.  If I want to see stuff on Facebook I would be on Facebook.

3. You do #FF (Follow Fridays) with 4 other people and with no reason why I should follow them

4. You ask people you have never engaged with before for Re Tweets. (I hold my hands up and admit that  although I had interacted with this person before, It had been quite a while and I was on late at night and asked could he RT something for me…..won’t do it again)!!  It is not a good idea. And I understand why now as it happened to me recently and I was a bit annoyed that someone was asking me to do something for them and I didn’t have any idea who they were. Looked at their account and could see they were asking lots of people to do the same.  They didn’t get a RT from me

5. You DM  (Direct message)with a sales pitch after I follow you. Or, one of my pet hates…..an automated message.

Small-Twitter-Logo-in-Blue-icon

Top 5 ways to get more followers:

1. Engage and Interact – Chat…..ask questions, share your knowledge.

2. Put up interesting content. Don’t give away all your tips but do share info that others will find useful and chances are you will get a Re Tweet.  Or better still, you will get feedback or questions or even a customer! Imagine!!!  It happens me all the time, honest, it works….if you show yourself as the expert in what you do, chances are someone will see that you are the expert and think….’now this person is who I need to talk to’.

3. Make your bio interesting enough for me to follow you in the first place. Put up as much info as possible. Is your website there? Can I buy from you today? How do I contact you? Where are you?

4. Tweet something that your customers will be interested in. Does it offer value? Is it a special offer or discount? Is there an interesting picture with the tweet? Tweets that have pictures are more likely to be Re Tweeted than those that don’t.

5. Assist others. When you help out someone else by spreading the word, I guarantee you that they will reciprocate at some stage.

It’s really quite simple. Spend time getting to know your followers. These followers are potential customers and your very own army of marketeers. So respect them and treat them well or you could end up with none!  We are an impatient lot, we want info that is useful or entertaining or interesting so keep us interested!

Off you go now and be amazing! And if you want to learn more….my next Twitter workshop is in Dublin November 5th you can book here 

 

 

 

 

 

 

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Talented Start ups get recognition & Trending

The start up awards were on Thursday night 23rd October! I was given the task of tweeting on behalf of the Start ups Ireland account for the night @startupsireland  I just love this part of what I do because it’s a great way for me to show my skills and to also meet new people both on Twitter and off it. When people have a hashtag running at events, it really encourages others to join in and see what is going on.  Also we are a nosey lot so if we are not able to attend an event us Tweeters love to have a nosey to see who is there and what is going on!

me tweeting

An awards night is pretty full on. You need to know what the award categories are and be ready to tweet the winners names when they are announced before anyone else in the room does! I love this aspect. It means you are the first with the information, and people are more likely to RT positive news such as award winners so by others Retweeting, it attracts more interest from their followers also.

Our aim on the night was to get #boistartupawards trending. We achieved this quite early on, but we were trending no. 2 by 11pm which was pretty cool!  It helped that there was a lot of interest on Twitter too for the award winners. So everytime we announced a winner and used the hashtag #boistartupawards people Retweeted it who were at home watching what was going on.  There were people posting photos up from the event with awards etc so all of that helped us too. Thank you!

start up trending

But for me the night was also about networking. Was delighted to see some faces that I knew and also to meet some people who I knew through Twitter but I hadn’t actually met face to face before.  There were so many talented people there. And I would say that there might have been almost an even mix of Men and Women too! This was very nice to see.

We had some very popular winners on the night too.  I was particularly pleased when I saw that Niamh Hogan won an award. I know Niamh and she works soooo hard.  And not only that, she also assists others too which is always lovely to see.

To see the full list of winners see @Bigredcloud blog here 

wexford ladies win

Oh and I also won an award. The Start up Hero award for #irishbizparty – Proud as punch and VERY surprised to be honest.  So thank you to all of you who nominated me and for the judges for recognizing what I do in the background.

Well done @StartupsIreland for a great night.  And was delighted to see you trending at the end of the night! Ireland is safe I reckon judging by the crowd of innovative young people who were there last night. Inspirational.

 

 

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Gift ideas for the Female Entrepreneur in your life!

Xmas gift ideas for the Female Entrepreneur!

Top Ten Valentines gift ideas for the Entrepreneur in your life

TOP GIFT IDEAS

I’ve been doing a bit of day dreaming lately. Wondering what type of gift I would like to receive if I was getting one on Christmas Day.  So I came up with a list for you Gentlemen to make it a bit easier for you!

 

  • ipad
  • iphone
  • Diary and pen
  • Business card holder - especially if she does a lot of networking
  • Leather Gloves - As Patsy from Ad Fab says ‘You can never have enough hats, scarves or shoes!
  • Book -’The suitcase Entrepreneur’ or ‘the 4 day working week’ – lots more like this with all sorts of business tips etc.
  • Expensive perfume - my favorite is Coco Chanel.
  • GHD Hair straightner /curler - better still one that doesn’t need to be plugged in!
  • Calender - Yep or a year planner is always very useful!
  • Clothes vouchers - We love new clothes.  Boutiques please!
  • A nice piece of Jewelry
  • Fancy notebook - For all of those ideas we wake up in the middle of the night with!
  • Day in a spa - well we need to de- stress!
  • Hand and nail cream - See http://wapo.ie/product/hand-nail-treatment/
  • Carry on bag that rolls on wheels for those business trips
  • A nice handbag. Big enough to hold all of the above! Here are some great bags you can buy online:
  • http://www.dolledup.ie/products-page/handbags/
  • http://glitznpieces.ie/product/black-white-tote-bag/  tote bag

Some suggestions received on Twitter today:

A comfy chair for work

Lots of notebooks

Laptop case (a cool one)

Umbrella

Good Coat

Hair salon voucher

Coloured stickers to colour code certain days on planner – not on their own though lads!!

Something different: Why not get her a voucher for a day away from it all foraging or surfing? Check out Eco Active Ireland events here 

Well lads you have no excuse now! Happy shopping! Oh…and you really can never go wrong with flowers too! Check out #Womaninbiz or #Twittersisters hashtags for more gift ideas that you can order o

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Sorting the men out from the boys!

Sorting the men out from the boys

Having seen what goes on in Business circles, I have noticed something. The people who have offered assistance with advice or just a listening ear are the ones who are the most successful. Now how is that?

Even in my local town, there are a few who stood out for me. Whether it was by coming over and introducing themselves at networking events, or just listening to me and acknowledging the work I was doing.

There were also I have to admit, those who wouldn’t even make eye contact or bother to speak with me at all. I was the new kid on the block, I breezed in, smiling and dressed differently from the others, was confident and oozing energy. The men and ladies were wary of me. ‘Who does this one think she is?’

However, there were two who came up to me and welcomed me, shook my hand. One was the presenter of a business program on the local radio station and the other was the CEO of a large company.  We chatted, I told them all about my business, they listened and offered a few tips. The others ignored me.

I have kept relationships with the two people who were friendly to me. The others have met me since and are still the same. The odd one has stopped me and asked how things are going. But this was just one networking event. I have since set up my own network #irishbizparty and I make sure that no one is ignored and that people are connected who I think can help each other, whether it be on Twitter or Facebook or offline.

bill liso

My point is that I don’t worry about the others who ignored me. I am polite but that is it. I am always mannerly and ask how they are but if they don’t want to support me there is nothing I can do about it. I can continue to be friendly but I am not going to run after them and beg them to like me. They seem to have their minds made up already!

So I surround myself with the positive people who make me feel comfortable and ensure that those connections are kept positive. I think when people give something of themselves for nothing, it comes back to them eventually. Most successful business people I know are approachable, kind and positive. For example Theo Paphitis, Bill Liao, Norah Casey, Marissa Carter to name a few.

Theo Winner

So I am looking forward to making new connections on November 12th at the fourth #bizpartyinspires conference.   I hope that folk will go away inspired and with a few new connections and leads and perhaps even sales.  I hope that everyone enjoys it too. Life is way too short.  Let’s grasp these opportunities and instead of dreading meeting new people let’s just sort the men out from the boys and concentrate on the ones we want to surround ourselves with and don’t worry about the rest.

rabotweeties

I look forward to meeting you all …book your tickets here 

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Is it possible to make friends in Business?

When I started out in business I was a bit out of my comfort zone. I really didn’t know how to network or the lingo or how to dress etc.  Eventually I decided that perhaps it wasn’t necessary to dress in a suit after all. I didn’t have to change who I am to ‘fit in’.

Yes it is important to heed the advice of leaders who have your best interests at heart. Listening is a huge skill I’ve had to learn on my journey.  Patience and Tolerance is another one!  But most of all, what I have learned is to listen to my gut and be careful of who I trust and give information to.  This was not a nice lesson but one I learnt very quickly! I realized that not everyone has your interests at heart.  But you know what? You learn to spot them, yes you do! And I don’t know if being a woman helps but intuition certainly has played a huge part too.

trademark

But…..I have to say I have met mostly amazing, kind, honest and hard working people who will support you and be happy when you achieve success and will even encourage you along the way!  There are a lot of people in Irishbizparty especially who I have bonded with and we have helped each other with support, even if it’s just a Retweet on Twitter, a referral or just a listening ear, this group of people are very important to me.  I have made some friends on Twitter that I would never have met in my usual circles.

I am attracted to like minded individuals who are driven, but kind, ambitious and hard working but also who value their own well being and the well being of others.  Some people might think that isn’t possible but I have seen it, heard it and am always surrounding myself with people like this.  I don’t care about the ones who don’t ‘get me’.  I used to, but that is just a waste of my energy and I would rather keep my energy for the people I care about like my family and close friends.

selfie irishbiz girls

So is it possible to make friends in Business? Yes it is!  Next time you are out networking, listen to what people are saying. See that person standing on their own? Go over to them, ask them how they are, listen to what they have to say.  You never know, that person could be your next client, or have the contact that you need …..or better still, they could become a friend! Nurture these relationships.  Keep in contact, give them a call, meet them for coffee.

Keep an eye out on Social Media. Is there something they are promoting? Could they do with a RT or Share?  Is it something your followers might be interested in? Share it, let your network know about others.  This is how it works. It’s all about people.  Not all will be your friends but you can still be an ally and help others out.  We all need allies and supporters.  So keep it simple and just be yourself, be kind, assist others and the rest will follow!

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Amazing Irish Women you should be following on Twitter

I’ve just noticed something today. There are a few Women out there who are really making an impact in Ireland who don’t seem to be getting enough recognition for what they do in my opinion.  Some of these Women are very active on Social Media but not all of them. All the more reason to start following them now and start building relationships with them!

These Women are feminine, kind with giving their time and support to start ups and help others out with spreading the word when you need a little help.  I’ve noticed it on Twitter especially.  They are also incredibly glamorous.   So here are my top ten list of Irish Women who are rocking the Business scene

1. Marissa Carter @Cartermarissa 

marissa award

Marissa Carter, IMAGE Magazine Irish Startup of the Year 2013 award winner and creator of the multi-award winning Irish fake tanning range, Cocoa Brown Tan that sells 3 bottles of tan every single minute. After just 18 months since its launch, Cocoa Brown is now sold in all the major retail groups such as Primark/Penneys, Superdrug, Tesco and Boots.  

Marissa will be speaking at the next #irishbizparty conference in Killarney Book tickets here 

2. Dee O Leary - @IDMEwristbands

dee idme

Dee from Cork is founder of IDME wristbands.  Through sheer determination and juggling her home life with 3 young children, Deirdre has been successful in being selected to attend the PINC programme in 2013 at the Rubicon Centre Cork for Female Entrepreneurs where she won ‘Best Business Opportunity’ with IDME at the final showcase. At the Irish Maternity & Infant Awards 2013 Deirdre was awarded the title of ‘Business Parent of the Year’ and IDME wristbands are currently in the 2014 finals in the ‘Best Safety Product’ and ‘Best Travel Gadget’ categories. 2014 recipient of the Nimbus ‘ Internet of Things’ research grant and winner of the Cork Innovates ‘US Business Development Award’  Dee was chosen from a field of Female Entrepreneurs to travel to the States to meet industry leaders and help develop her business with the help of their expertise.

3. Ellen Kavanagh - @WaxpertsEllen

ellen

Ellen says: “I opened Waxperts salon in 2008. I couldn’t find a wax range that I loved so I decided I’d make my own. I worked with a chemist and refinery to create Waxperts Wax. It is the most flexible hot wax in the world which means its less painful and more effective. We launch this to the trade in 2012 and now Waxperts Wax is stocked in over 300 salons and spas in Ireland, all through the UK, and in Poland. We recently returned from a huge trade show in Vegas where we met with big US distributors and beauty brands. Every salon in the world uses wax and we want it to be Waxperts! The potential for growth is massive. We are so excited for the future! ”  But not only that, I have seen Ellen helping others on Twitter and she is very supportive of upcoming Female Entrepreneurs.

4. Susan Kelly - @susankelly101

susan kelly

Susan is the owner of Bella Hen Eggs. Based in Wexford she now has her Free Range eggs in many Super Valu and independent stores. But the main thing about Susan is that sheer determination and hard work has finally paid off as she is now getting the recognition she deserves. Susan has always been very supportive of other SMEs and is very active in her locality helping and volunteering for all kinds of things too.

5. Holly Shorthal@HollywoodDublin 

hollly dublin

Holly caught my eye on Twitter last year, and am delighted to see her star rising.  She is an Irish Fashion Illustrator, featured on Kim Kardashian, Kelly Osbourne, Cosmopolitan & MTV’s Websites, and on E!News. Great Tweets too! Very supportive and real.

6. Gill Brady @Gillianfuschia

gill brady

Gill owns Fuschia make up, it’s an Irish brand of make up that is really making an impact lately on Twitter. Her make up brand is getting rave reviews and She has her own very inspiring story to tell. Her honest account of her business caught my eye on a Sunday business post article about Irish Women in the beauty industry.  I also use her make up myself so She is definitely one to watch!

7. Susan Hayes @Susanhayes_ 

susan hayes

Susan Hayes – The Positive Economist is a trainer in Finance, Economics and Entrepreneurship. Author of the ‘Savvy Women’s guide to Financial Freedom’  Not only that though, she is very supportive of Female Entrepreneurship and she is a fantastic networker. Susan is also speaking at the next #irishbizparty conference. Book here 

8. MargaretEWard@MargaretEWard 

margaret e ward

Margaret’s bio reads like this: CEO, Clear Ink & Broadly Speaking. Boat rocker. Former financial journalist, broadcaster (Newstalk, Irish Times, Sunday Times). NewYawka. Margaret is the founder of  @WomenOnAirIE  Women on Air ….Putting the broads into Irish broadcasting! Women on Air is a voluntary networking group that gives women the skills and confidence to go on radio/TV. Margaret actively campaigns to get more Women on air and is a great supporter of Women everywhere.

9. Jillian Godsil @jilliangodsil

jillian

Jillian is a journalist, writer and freelance broadcaster and recent candidate in the European Elections. She has confronted the highs and lows of having your own business, losing it all and becoming bankrupt. She will tell how she has lived her life despite these challenges. Her mantra is ‘it’s not enough to survive, you have to live as well’. Jillian is speaking at the first Women’s Inspire Network event in Wexford September 3rd. Book tickets here 

10.  Debbie O’Brien @DecadentB

debbie morone pic

Debbie is the owner of Decadent Beauty.  Debbie has inspired me so much and definitely doesn’t get the kudos she so deserves. A mother of twins, Debbie was born with spina bifida & scoliosis.  She works hard to provide for herself & her family. Debbie has recently been given the chance to bring Motives to Ireland. This brand has been in the UK for a number of years so this is a massive opportunity for her. Debbie is determined to succeed with this new project and with her tenacity for life there is no doubt that she will.  She has helped me so much with her support and loyalty to myself and to other Female Entrepreneurs which means so much as being in business can be a lonely place unless you have the support of others.

So there you go! These Women are on my list as I have noticed that they actively support others and this is so important when you are a Woman starting out on the journey of Entrepreneurship.   A listening ear, a hand up or a RT can go a long way to making someone’s day who is starting out.  So give them a follow and show your support!

 

 

 

 

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Get Networking or miss out!

Networking…..the word fills you with dread. You imagine walking into a room full of suits and heels.  Feel like you are the only one in the room who just drove here with the petrol gauge on ‘E’.  Everyone seems to know each other already. Your heart is beating, you’ve fixed a smile on your face.   You get a coffee. Smile at the lady who is also getting a coffee. You smile, say hi there….they ignore you and walk away…..Oh no, why did I think I could do this!! Why did I believe I could start a business and become one of these people……they’re not even friendly!!  Aaaaagh ya big eeejit Samantha!!!

TEA AND HEALTH DEBATE

That was my first experience of attending my first networking event. If I had listened to the voices in my head and thought that all people were like that awful lady who ignored me then I wouldn’t be where I am today! Phew!!

I have to admit that some of the networking events I attended weren’t very positive. But some were my own fault. Not being prepared for example. I was going but I didn’t know why. I hadn’t made a list of who I wanted to meet, didn’t know what I could offer others and I didn’t do my research.  On the other hand those particular events were very formal and to be honest some of the people there weren’t very friendly and to this day I don’t even bother with those who I remember ignored me on that day.

I’ve learned that I am just as entitled to be there as anyone else is. And that there are so many other networking events that aren’t so formal and can be quite fun.  I started #irishbizparty on Twitter as an online networking event every Wednesday. Now we meet up offline at conferences organized between us all!  These are casual events but with inspiring speakers specially selected by myself who I know always help others out and are very kind with their time. I also make sure that a few irishbizparty members themselves get a chance on the stage to show what they can do, and it helps them to get their name out there whilst building their own confidence too.

You won’t get the message out about what you do or what service you offer if you are sitting in at home. The phone won’t ring if people don’t know about you.

thinker

One story I know of, is that one girl who came along to an event actually felt so inspired afterwards that she now has started her own business! Also, another who went to see one of the speakers and sat in the front row, then introduced herself, kept in touch on Twitter and then ended up on the same show as her! Wow!

Imagine if she hadn’t gone to the event. If she had sat at the back. You just never know where that next huge connection will be, who they will be or when they will appear in your life! Keep using Twitter and Facebook to build relationships online first if you find that is easier. Then take them offline. Meet up for a cuppa, or if you see that they are attending an event tell them you will meet them there! They might be able to introduce you to someone who might change everything for you.

OR….what can you bring to the event? What can YOU do for someone there? If you start thinking what you can bring or offer by way of an  introduction or assistance you would be surprised how things will go!!  Listen ….listen to what others are saying. Think about how you might be able to assist.

That next connection you make could make all the difference to you moving from Small business owner in your village to small business owner being featured on National TV!! Or from being introduced to that investor who really clicks with you and wants to assist in some way.  Or the person who introduces you to the buyer in that big pharmacy chain.

Come to the next #irishbizparty #Bizpartyinspires event. It’s in Mayo, in the McWilliam Park Hotel on November 12th. We are all waiting to meet you and assist you on your journey! We’ve made the tickets affordable at 30 euros each (as we know what it’s like starting out)

Book here 

p.s. Check out our Facebook group also. (Free)

For Ladies who want to join a friendly Female Group of Entrepreneurs join my Women’s Inspire Network Facebook group here  (Free)

There are plenty of groups who meet up in a casual environment. Check out Meetup.com  or Eventbrite.com for events that might be coming up in your area.  Also check out DubNetBiz also (Free networking)

 

 

 

 

 

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Beginners guide to Twitter

What is Twitter? Twitter is a social networking service that allows you to send and read text messages with 140 characters.

In English that means that you can make a statement or sentence and put it out there to whoever is following you. This must be under 140 letters/characters.

What do you need to start?

You need an email address. With your email address you sign up.

twitter beginner

Select a password that only you will ever know.   Click ‘sign up’

The next page will ask you about your interests…..choose a few you like, it’s just to get you started so that Twitter can help you get started.  You can skip steps too and put twitter names you might already know (Like me for example, type @Tweetinggoddess into the search box).

Profile and Bio:

You want to Make your profile look so interesting that people will want to click on you. You want followers as followers are your new friends!  They are also your very own marketing team. They are the ones who will decide if you are interesting enough or if your content (what you say in your tweets) is good enough to Retweet to your followers.

I recommend putting a picture of YOU -as it attracts people – people use twitter so makes you look more personable.  If you are a small business owner, I recommend you put your picture up also. You can put your logo or icon on the header section of your profile.

If you are a company, then your logo is best. A hotel? A picture of the hotel etc.

Your Bio:  This should also be interesting, tell people who you are, what you do and your likes (e.g. hobbies etc) so you will attract like minded individuals.  People buy from people so even if you are a company make it sound like you are approachable and that you are going to be tweeting interesting tweets. Or, even better, be yourself!

There is also a section to edit your profile so you put your website link into your bio so that when people look at your profile they can simply ‘click’ to go straight to your website!

Click on the 'profile' settings section to edit your profile
Click on the ‘profile’ settings section to edit your profile

Next:  Do your first tweet!! 

Start by saying something like…. ‘Hi Everyone, I am new to twitter! #Newbie’ – Keep it simple and be yourself. Then continue to search for people to follow. If you like gardening for example, search for any tweets that mention #gardening (Go to the search box) Twitter will also suggest others to follow on the left hand side of your account. You can refresh these suggestions if you want to search for more.

Look at what the people you follow are saying….get involved and click ‘reply’ if you want to add to the conversation!  Click ‘Retweet’ if you want to share their tweet with your own followers.

To see who has mentioned you or interactions (for example who has followed you) Click on the Connect button.  If you click on ‘Home’ this is your Twitter feed. These are the tweets of everyone you are following!

interactions (2)

If you want to tweet someone you follow Simply click on the tweet button (blue button top right) and put their Twitter name into the tweet.  This is the ‘Compose’ tweet button. You can tweet away now.

So off you go and start tweeting! Enjoy!

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How to make the most of Tweet chats

Tweet chats are discussions that take place on Twitter. Its where people all use the same #and join in the chat at the same time. Sometimes these are weekly or daily. It can be around a certain topic or just a place to chat to others and meet new people.

hashtag use

There are plenty around, everything from Business chats such as #irishbizparty or #Belfasthour to #Greenire which talks about Eco related topics or #MummyPagesChat which is for Mums to meet others and get tips or ask questions about different challenges facing them from how to stop a child from getting into the Parent’s bed every night to getting rid of soothers.  There are lots of others too even #Fuschiaparty which offers make up tips. No matter what interests you, you will most likely find some kind of chat hour for it.

These chats are a great way to meet new people who have similar interests to you and increase your followers and enjoyment of Twitter. So I have put together some tips to help you to make the most of them.

Follow people who interest you or are entertaining and helpful on the Tweet chat

Interact – Don’t be a lurker, jump right in and take part. All you have to do is compose a Tweet …and put the # before the name of the chat taking place for your tweet to come up for everyone to see. Another way is to put the # and topic into the ‘Search box’ on Twitter, then you will see tweets that mention that subject. Click ‘All Tweets’ and you will see everyone who is taking part.

Favorite Tweets or people that grab your attention. These Tweet chats can move very fast so you might miss some tweets if you stop to watch video/read blog posts etc so ‘Favorite’ the ones you might want to look at later.

ReTweet others – If there is a tweet that you like and think your followers might like, than RT it for them.  This will be noticed and show that you are participating fully and show that you are helpful. Others might RT you in return.

Always say thank you and always use the hashtag so you keep coming up on the Twitter feed, even when you reply to tweets it’s a good idea to use the hashtag so others can see the conversation happening. Also by ReTweeting others, your own followers will see the hashtag and wonder what is going on, and they too might join in also.

If you are finding it difficult to keep track of a busy hashtag try one of these to help you

Tweetchat 

Hootesuite 

TweetDeck 

Find out what the topic is that week by checking the hashtag out during the week before the actual time of the chat is due to take place.  Be prepared with questions or with info that others might find interesting. Photos are always more likely to be Retweeted than tweets with no photos. Be positive too, you will gain more followers and expand your network by taking part rather than just observing these Tweet chats. Go on, jump in, it’s also a great way to practice tweeting! See you on a Tweet chat sometime!

http://www.dreamstime.com/royalty-free-stock-photography-fat-twitter-bird-image9169757

Oh and popular hashtags usually trend so if you are watching a TV show check have they put up a hashtag to follow.  Chances are if it is a good show, others will be watching and tweeting at the same time. Here are some that I love to get involved in:

#LateLate / #Latelateshow – Late night chat show in Ireland…can be quite funny at times

#Vinb – popular late night show if you like politics this is for you.

#XFactor – Well I think we all know what this is about

So if you are unsure about Twitter and you are new to all of this, go to the search box, put in the subject you like and see is there a tweet chat around that topic! Or you can look here at an article I did before all about hashtags

 

 

 

 

 

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Would you like to join us at this year’s EY Entrepreneur Of The Year Awards?

Would you like to join the who’s who in Irish business at this year’s EY Entrepreneur Of The Year Awards?  Well, here’s your chance!

eoy

To celebrate the launch of their web series and their upcoming RTE 1 documentary, The Entrepreneurs, EY Entrepreneur Of The Year will be giving away 1 ticket to their glittering Awards Gala on October 23rd.

To enter, simply follow @EOYIreland and pose a question for one of the entrepreneurs profiled in the web series this week using the hashtag #EOY2014

We will choose our lucky winner based on our favourite question and put it forward for the finalists to answer during the Entrepreneurs Hangout which will be aired on eoy.ie on Mondays after the show airs. Show is on at 8.30pm every Monday for the next few weeks

So, join us tonight on #irishbizparty on Wednesday night from 9pm – 11pm to be in with a chance to attend Ireland’s most prestigious business awards.

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Top Ten Secrets to getting more sales from Twitter!

What is the secret to getting sales from Twitter? This is a question I am always asked. So I am going to let you in on my secret…..well some of the secret anyway! If I told you all about it you wouldn’t come to my Twitter workshops lol!

The Secrets are:

Interact - We use twitter as a Social platform. Chat to people, say what you think (within reason, avoid controversy)  Encourage interaction by asking a question, asking people’s opinion etc

Engage - If you see something intersesting being tweeted, comment. Encourage others to engage with you by asking their opinion. Give feedback when asked for feedback. Congratulate someone with good news…then continue the conversation by asking more about it. Perhaps share the good news with your followers also.

Be positive - If you are having a bad day and feel crap, just take a break from Twitter. We all love a bit of positivity. If you win an award shout about it! If you see a nice picture or scene, share it. Everyone likes to feel good. And someone else could be having a bad day so you could be helping them too.

independent article

Assist others with RTs and shoutouts - If you see someone new has joined Twitter, assist them by connecting them with others who have the same interests or are in the same area. This encourages offline meetings for coffee. I do this all the time!

Be nice - Don’t bitch about others. If you see a lot of negativity, be the one to change the mood.  Get people thinking…use a nice quote and don’t judge. This is difficult to do sometimes but try to keep an open mind. There are two sides to every story.

People will notice you especially if you are tweeting a bit different to others.  e.g on the #latelate show hashtag get involved in the conversation but don’t be bitchy. Don’t forget the people on the show will probably read the tweets afterwards so think about them too.

Use great content. Blog about your area of expertise so you become known as the ‘Go To’ person on that particular subject.

http://www.dreamstime.com/royalty-free-stock-photography-fat-twitter-bird-image9169757

If you do all of these things ….the sales will magically appear in your inbox.  People will know you are the ‘Go To’ person and recommend you to others who may not be following you. Followers = allies = marketeers for you.

Be yourself though, if you are not a nice person in real life people will cop on to this very fast. We can spot falseness a mile away!  Don’t insult your followers intelligence by being false. And remember this….you just never know who is watching you….there are lots of high influencers and journalists on Twitter so always keep this in mind!

Build relationships - If you build good relationships with others, they will happily recommend you to others …this leads to sales.

Introduce at least one person to someone beneficial to each other every working day.  This could be as simple as introducing folk to #irishbizparty or to active helpful tweeters to help them spread the word about an offer etc.

Be active - Get on Twitter at the busy times of the day. Evenings are best between 10-11pm I recommend Tweeting 10 times per day. You can throw in 3 sales type tweets but the rest should be chatting and engaging others with content etc

So….go for it, be yourself, be nice to others, assist others and spread the twitter magic. Won’t be long before your brand awareness rises and people start coming to you to do business!

See you there!

 

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My Dad and Del Boy

Phew! This working for yourself lark is hard work!  I don’t know where the drive to succeed has come from but I do know that it is tiring stuff!

I have been through so much on this roller coaster of entrepreneurship.  My Dad passing away might have given me the push to get started in business in the first place. I had that ‘You only live once attitude’ and it certainly kick started me into gear.  My Dad was a bit of a Del Boy. He used to say to me: Sam, if we could just think of one simple invention we could be millionaires!’

del boy

Dad worked really hard. He was a painter and Decorator and was very skilled and hated people who didn’t do the job right. He was a bit of a perfectionist I suppose.  He was probably a bit of a workaholic too as he was always building something or other either in the garden or indoors. I always seemed to be holding a ladder, a level or a Philips screwdriver (Yes I know what a Philips screwdriver is).  I even know what a level is and a tape measure!

But I realised today that I have learned a lot from him (Well the only thing I didn’t actually learn was how to change a puncture but apparently my younger sis knows how to do this) I always raised my eyes to heaven when he suggested he showed me.

My Dad was a bit like Del Boy, lovable, bit awkward when it came to showing affection like a hug etc and he even wore a cap like Del Boy.  He had several cars in the driveway in case anyone of us ever broke down (He even gave a stranger a loan of one of these cars one day as he had broken down outside his house)

Dad pipe

He was always helping others out and never expected anything in return.  And if he saw someone struggling he would help them (Especially young men who seemed to be going down the wrong path. He would always give them a chance. Give them some work etc)

He never judged others either. Always kept his mouth shut and smoked his pipe when others were bitching. He would never get dragged into the session.  He loved life, loved to sing, loved his pint and his pipe.

What has this got to do with Entrepreneurship? Everything. Dad was a great listener. He reached out and helped others and he worked hard.  He never judged. Gave people the benefit of the doubt. Stayed away from Controversy too.  Most successful people do all of these things.  They keep things simple. They help out someone starting out on the Entrepreneurial journey. They share information and knowledge.

So my Dad and Del Boy? Well, that lovable character who sometimes messed up, didn’t always get it right but always persisted and kept going regardless is a real characteristic of an entrepreneur.  So this one is for you Dad!  Am going to keep going and use what you have taught me to succeed and live a life you would be proud of.

easy success

 

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Am sick of it! Time to take action for SMEs!

Starting a business in Ireland or indeed anywhere, takes courage, determination, persistence and endless positivity.

The Entrepreneurial journey is a bit of a Roller coaster to say the least. For those of you who aren’t familiar with what kind of obstacles can affect us. I have compiled a little list. Please don’t let this list put you off. Am merely pointing out the things that us Entrepreneurs come up against and that we need help with from the Government.  I was a lone parent on the Carer’s allowance when I started my business in October 2011. (My Daughter Leah has diabetes type 1 and Abi who is 7 is hearing impaired with a severe language delay) so this was my income when I decided to start out.   And these were the factors that went against me when I got my business idea.

If you are already in the poverty trap e.g. On social welfare, with no education or savings, how can you start a business? Ok lots of people would say that you don’t need money to start a business. But let’s say you haven’t worked for a while, have been surviving on 220 per week and have kids.  You have no savings and all of your family and friends are kinda in the same boat.

confused

If you want to be legitimate and start your business you can go on the Back to work enterprise scheme.  There is a long waiting list for this. Which means that while you are waiting…(sometimes months, by the way) .a competitor could come up (or take) your idea in the meantime. The delay between you being able to do what you wanted can be purely due to lack of finance. This is so unfair. It means that if you are in the poverty trap and you have an amazing idea, you can lose out your chance of climbing out of it because someone else who had money already got in there before you.  This isn’t right.

To Register a business you need 30 euros. And money for a stamp.

To register a trademark you need 70 euros. Perhaps more.

To do a start your own business course, even if it’s supplemented by Enterprise boards, it will cost you 50 euros. I think that no one should be accepted on these courses unless the Enterprise board already has agreed to fund them afterwards.  I see people starting businesses in a room full of hope and ready to rock n roll only to have their dreams dashed when they finish the course and go out of the door.  Where is the follow up for these bright sparks who are actually trying to get out there, get up off their ass and DO something to improve their circumstances? They go out the door and then what? This is why I set up irishbizparty. This network is FREE and we support one another with advice and just a listening ear sometimes can mean the difference between losing hope and continuing.

normal

To have Wi-Fi and a laptop (Access to the internet) you will have to get connected if you aren’t already and then pay 50 per month for the wi-fi.

You will need a phone. So I suggest a FREE phone and calls for a year.  On a strict maximum usage of 50 euros worth package – not to go mental ringing your brother in Australia! Am sure you will keep with your provider in future – this can be a condition perhaps from the network provider?

A Laptop is 350 euros minimum.

Register a domain name.  Pay for a web designer. Ok some of you are saying but sure don’t the Government fund these things.  No……they pay you a bit of it (If you are approved) AFTER you pay……but hang on……I can’t pay cos I don’t have money to pay for a website…..so can’t give you an invoice so that the Government will pay for it!!! Even the online voucher scheme..you need to pay the full amount first and then you get half back.  THIS DOES NOT HELP someone who is in the poverty trap who has a great business idea.Where on earth are they going to get 5k to show in their bank account?

Business cards & fliers minimum of 100 euros.

Clothes – you need to look good, need some new clothes to make a good impression and attend meetings. You’re tracksuit or jeans won’t do.  Or at least you need new jeans depending on the type of product or service you are selling of course.

My suggestion is this:

For every person who decides they want to start a business: If they get feedback from someone official who thinks its a good idea they should immediately get a FREE business plan service from a mentor. No I don’t mean pay 200 for mentoring sessions – which take ages to organize…….WE don’t have 200 euros remember.  I think the Government should supply and Pay for a mentor and a business plan.

If you get accepted on the Back to Work Enterprise Scheme, this should mean that your business plan looked good enough for them. If it does, then why do the banks etc ask you for another one? This one should suffice for any loans etc.

Obstacle:Ah but the problem is that because I never had any money I missed a few direct debits on my bank account so I don’t have a great record: So ….this isn’t going to look good when I go to the bank.

My solution would be that anyone who applies for the Back to Work Enterprise Scheme be given 2000 euros of vouchers.  Not cash ….vouchers.  For the website, clothes for meetings, laptop, etc Even for childminding services that will accept the vouchers as payment so you can attend meetings etc.  This money can be paid back at 10 euros per month or higher if the business takes off.

The Back to Work Enterprise allowance be reviewed every year and see how you are getting on. If the business isn’t taking in a profit or paying you a wage yet, it shouldn’t go down by 25% which it does at the moment.

It should stay the same until it is obvious that you can pay yourself a wage.

Access to an accountant should be FREE. Paid for by the Government.  Chances are the Entrepreneur will come back as a paying customer anyway.

If the business is successful, then they can become part of an Entrepreneur group that can advise the next batch up upcoming Entrepreneurs.  And so on…..

If you have any ideas yourself on solutions for us Entrepreneurs and business owners, please comment here.

If you want to chat about any of this or meet others who have great ideas just like you, come along to the next #irishbizparty conference on Sept 16th in Killarney. (By the way I deliberately made the tickets affordable at only 30 euros so that Start ups could afford to come along. So book your space here  and See you there!

Let’s give SMEs a voice!

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Do nice guys finish last?

Do nice guys finish last?

Hmm… have often wondered about this. I am known for assisting others especially those who ask for a RT on Twitter or I often give a bit extra to clients by way of time or Tweets etc.  I often give great ideas to clients and to fellow SMEs or start ups so they usually go away armed with a ‘To Do’ list and a bit of enthusiasm too!  I like to do this. And I don’t expect anything in return….or do I? I think that if you help someone out, the key is to NOT expect anything in return….but then it actually comes back to you in some other bizarre way! (Am sure you have stories like this)

On my journey into business I have come to the conclusion that there are 3 types of people.

GIVERSGivers are those who go out of their way to help others either by mentoring, sharing their insights, or lending a hand when possible without seeking anything in return. I see a lot of LEADERS with these qualities. But it’s all about getting the balance right. Givers will quickly realise who the takers are and make sure that they select carefully those they wish to assist. They will also remember those who take mostly and you can be assured that this is learned very quickly. It could be something as simple as asking to share a blog post or if they give some assistance or share knowledge the ‘Taker’ is almost always never in touch again once they get what they want.

helping others

Givers can rapidly burnout in large organizations. Their desire to help others causes them to take on more than their normal responsibilities. Or they go unnoticed because of their reticence to accept recognition for their accomplishments.  Rarely will a Giver want recognition anyway so sometimes they go unnoticed in big organizations. The Taker is much more likely to shout when they do something amazing.

TAKERSTakers are people who when working with others try to get as much out of the relationship for their own personal benefit and give back as little as they can in return. In their view, this is the quickest way to success. They will jump in when any topic relates to them and they will only talk to people who they think can benefit them in some way.  I think we all know some like this! I tend to avoid these kind of people and keep well away. So how do they succeed? Are they actually doing themselves or their business any favours? It seems to me that takers show a lot on the outside that might make them LOOK successful but they are usually more suited to large corporations than small business owners. The bigger the company the less likely it is to be noticed that you aren’t pulling your weight or working together as part of a team.

king

MATCHERS: Representing the majority of us, this group fall somewhere in the middle. The matcher is happy to grant favours for a favour. They are also more likely to support a GIVER as they don’t like to see Takers succeed. (As usually the ‘Taker’ is too busy climbing over the Matchers to succeed)!

clapping

 

I have always been adamant that I am not going to change my down to earth personality no matter how successful I become. I strive to do the right things and help others out as I’ve been there before. Hadn’t money for coal or clothes for the kids. Had to search in the pennies jar for money to give the teen for her lunches. So even if I succeed in getting to a place where I no longer have to search in the pennies jar, can pay my debts and bills and am happy with what I am doing in life, I will never climb over another to achieve success. I am always happy to assist if someone genuinely is stuck and needs help. And I won’t change for anyone to ‘fit in’ with the crowd.

success way down

 

Which one are you?  

Check out Adam Grant’s bookGive and Take: A Revolutionary Approach to Success 

 

 

 

 

 

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Why I’m so happy the kids are back at school!

 I am ‘lucky that I can work from home’, that is what people tell me.  Yes I agree that it is great that I don’t have to pay rent in an office. But there are disadvantages too!
This is the reality….and this is why I am delighted the kids are back to school!
When you are on a business call, you can be guaranteed that a crisis or drama such as ‘Where is my tweezers’ will crop up!
Or my 7 year old will have something really exciting to show me on the TV (new Lellie kelly shoes with sparkles)
working from home
You have a webinar or skype call with that CEO you have been dying to get a slot with and inevitaby the 7 year old will come in to show them her hamster.  The teen will come in to say ‘There’s nothing to eat in this house’ (cupboard full of food, what she means is chocolate) and then have a strop when you say you are on a call lol.
The washing machine will start it’s spin cycle as you get a call from a client.
The washing mounts up and the housework suffers.
It’s lonely and isolating.
You end up slouching in the chair much more as no one can see you!
The dogs start barking at the postman coming in just as you decided to do that cold call sale.
The kitchen has been converted into a clutter office corner
cat
There are many advantages too of course. And I am lucky really to have my own business and to have such wonderful children too. I am really grateful that I am in this position.  But just thought it should be said that sometimes it can go against you especially when you are on that all important phone call. Has happened to me!
Also I find that my family seem to think I am on Facebook or playing video games or something! They don’t seem to realise that I am not just chatting to pals gossiping on the phone I am organizing stuff or negotiating with a client or just giving great customer service by asking them about their day!  I feel that I’m not taken seriously….it’s not a real job….aaargh! (Hate that comment, ‘why don’t you just get  a real job)’
Hopefully in future I will look back and be happy that I got to be here for my children. This is priceless indeed.  It is nice to know I am here if they need me. And I’m not too far away in case of emergency. (Even if said emergency is to find the hairbrush)

 

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Top 5 Reasons you haven’t many Twitter followers

Twitter is so powerful as a marketing tool for your business. But a lot of Businesses are not using it correctly. You have created your Twitter account. You are ready to go forth into Twitter land and be amazing. You are using hashtags, following Twitter rock stars and influencers…..you are Telling people you are there……but you aren’t getting many followers!! What is going on? Well…..it could be because of these 5 reasons: (my own pet hates by the way)

1.  Your Twitter avatar looks like this: You are an Egghead 

egghead

2. You link Facebook to Twitter.  I NEVER click on a Facebook link on Twitter and I never RT a Facebook link either. They are two completely different platforms.  If I want to see stuff on Facebook I would be on Facebook.

3. You do #FF (Follow Fridays) with 4 other people and with no reason why I should follow them

4. You ask people you have never engaged with before for Re Tweets. (I hold my hands up and admit that  although I had interacted with this person before, It had been quite a while and I was on late at night and asked could he RT something for me…..won’t do it again)!!  It is not a good idea. And I understand why now as it happened to me recently and I was a bit annoyed that someone was asking me to do something for them and I didn’t have any idea who they were. Looked at their account and could see they were asking lots of people to do the same.  They didn’t get a RT from me

5. You DM  (Direct message)with a sales pitch after I follow you. Or, one of my pet hates…..an automated message.

Small-Twitter-Logo-in-Blue-icon

Top 5 ways to get more followers:

1. Engage and Interact – Chat…..ask questions, share your knowledge.

2. Put up interesting content. Don’t give away all your tips but do share info that others will find useful and chances are you will get a Re Tweet.  Or better still, you will get feedback or questions or even a customer! Imagine!!!  It happens me all the time, honest, it works….if you show yourself as the expert in what you do, chances are someone will see that you are the expert and think….’now this person is who I need to talk to’.

3. Make your bio interesting enough for me to follow you in the first place. Put up as much info as possible. Is your website there? Can I buy from you today? How do I contact you? Where are you?

4. Tweet something that your customers will be interested in. Does it offer value? Is it a special offer or discount? Is there an interesting picture with the tweet? Tweets that have pictures are more likely to be Re Tweeted than those that don’t.

5. Assist others. When you help out someone else by spreading the word, I guarantee you that they will reciprocate at some stage.

It’s really quite simple. Spend time getting to know your followers. These followers are potential customers and your very own army of marketeers. So respect them and treat them well or you could end up with none!  We are an impatient lot, we want info that is useful or entertaining or interesting so keep us interested!

Off you go now and be amazing! And if you want to learn more….my next Twitter workshop is in Dublin in September. You can book here 

 

 

 

 

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Why a RT or ‘Share’ is so important to SMEs

SMEs are struggling to keep afloat at the moment but things are looking up a teeny bit as people are realizing that sometimes just a ‘click’ on Re Tweet or the ‘Share’ button is there for you to spread the word for them.

Before it was word of mouth only that got you sales and new clients. But with the emergence of Social Media it couldn’t be easier for you to help out your local shop or Entrepreneur.  Do something good today.

Your Good Deed can be as simple as sharing the latest deal or news from someone who has gone to the effort of organizing an event or writing an article.  Start ups especially have taken a risk by starting something new. So they need your support.  Click on that ‘Share’ button, Click RT for them. Let’s get this country back on it’s feet and help our Small business owners get the recognition they deserve!

share button

I know lots of business owners who started a business out of necessity due to the recession taking their partner’s job and usually they have no marketing budget at all.  So they rely on Social Media to spread the word and get their message out there. So go on, RT or share this post and let’s work together to give a helping hand to all those courageous, hard working Small business owners in Ireland today!

Check out the #irishbizparty hashtag on Wednesday nights or share our conference that we have organized to help SMEs get together and learn new skills and meet others just like them. Or better still come along yourself and be inspired!! The next conference is in Killarney on September 16th. You can see the details of the speakers and line up here 

Watch the video to see what happened at the last one we had!

We appreciate any help you give us to spread the word.  Who knows your RT or Share could make all the difference between us taking on an employee or making that all important connection that will help us to keep in business!  Thank you!

 

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Amazing Irish Women that you should be following on Twitter

I’ve just noticed something today. There are a few Women out there who are really making an impact in Ireland who don’t seem to be getting enough recognition for what they do in my opinion.  Some of these Women are very active on Social Media but not all of them. All the more reason to start following them now and start building relationships with them!

These Women are feminine, kind with giving their time and support to start ups and help others out with spreading the word when you need a little help.  I’ve noticed it on Twitter especially.  They are also incredibly glamorous.   So here are my top ten list of Irish Women who are rocking the Business scene

1. Marissa Carter @Cartermarissa 

marissa award

Marissa Carter, IMAGE Magazine Irish Startup of the Year 2013 award winner and creator of the multi-award winning Irish fake tanning range, Cocoa Brown Tan that sells 3 bottles of tan every single minute. After just 18 months since its launch, Cocoa Brown is now sold in all the major retail groups such as Primark/Penneys, Superdrug, Tesco and Boots.  

Marissa will be speaking at the next #irishbizparty conference in Killarney Book tickets here 

2. Dee O Leary@IDMEwristbands

dee idme

Dee from Cork is founder of IDME wristbands.  Through sheer determination and juggling her home life with 3 young children, Deirdre has been successful in being selected to attend the PINC programme in 2013 at the Rubicon Centre Cork for Female Entrepreneurs where she won ‘Best Business Opportunity’ with IDME at the final showcase. At the Irish Maternity & Infant Awards 2013 Deirdre was awarded the title of ‘Business Parent of the Year’ and IDME wristbands are currently in the 2014 finals in the ‘Best Safety Product’ and ‘Best Travel Gadget’ categories. 2014 recipient of the Nimbus ‘ Internet of Things’ research grant and winner of the Cork Innovates ‘US Business Development Award’  Dee was chosen from a field of Female Entrepreneurs to travel to the States to meet industry leaders and help develop her business with the help of their expertise.

3. Ellen Kavanagh@WaxpertsEllen

ellen

Ellen says: “I opened Waxperts salon in 2008. I couldn’t find a wax range that I loved so I decided I’d make my own. I worked with a chemist and refinery to create Waxperts Wax. It is the most flexible hot wax in the world which means its less painful and more effective. We launch this to the trade in 2012 and now Waxperts Wax is stocked in over 300 salons and spas in Ireland, all through the UK, and in Poland. We recently returned from a huge trade show in Vegas where we met with big US distributors and beauty brands. Every salon in the world uses wax and we want it to be Waxperts! The potential for growth is massive. We are so excited for the future! ”  But not only that, I have seen Ellen helping others on Twitter and she is very supportive of upcoming Female Entrepreneurs.

4. Susan Kelly - @susankelly101

susan kelly

Susan is the owner of Bella Hen Eggs. Based in Wexford she now has her Free Range eggs in many Super Valu and independent stores. But the main thing about Susan is that sheer determination and hard work has finally paid off as she is now getting the recognition she deserves. Susan has always been very supportive of other SMEs and is very active in her locality helping and volunteering for all kinds of things too.

5. Holly Shorthall @HollywoodDublin 

hollly dublin

Holly caught my eye on Twitter last year, and am delighted to see her star rising.  She is an Irish Fashion Illustrator, featured on Kim Kardashian, Kelly Osbourne, Cosmopolitan & MTV’s Websites, and on E!News. Great Tweets too! Very supportive and real.

6. Gill Brady @Gillianfuschia

gill brady

Gill owns Fuschia make up, it’s an Irish brand of make up that is really making an impact lately on Twitter. Her make up brand is getting rave reviews and She has her own very inspiring story to tell. Her honest account of her business caught my eye on a Sunday business post article about Irish Women in the beauty industry.  I also use her make up myself so She is definitely one to watch!

7. Susan Hayes @Susanhayes_ 

susan hayes

Susan Hayes – The Positive Economist is a trainer in Finance, Economics and Entrepreneurship. Author of the ‘Savvy Women’s guide to Financial Freedom’  Not only that though, she is very supportive of Female Entrepreneurship and she is a fantastic networker. Susan is also speaking at the next #irishbizparty conference. Book here 

8. MargaretEWard. @MargaretEWard 

margaret e ward

Margaret’s bio reads like this: CEO, Clear Ink & Broadly Speaking. Boat rocker. Former financial journalist, broadcaster (Newstalk, Irish Times, Sunday Times). NewYawka. Margaret is the founder of  @WomenOnAirIE  Women on Air ….Putting the broads into Irish broadcasting! Women on Air is a voluntary networking group that gives women the skills and confidence to go on radio/TV. Margaret actively campaigns to get more Women on air and is a great supporter of Women everywhere.

9. Jillian Godsil @jilliangodsil

jillian

Jillian is a journalist, writer and freelance broadcaster and recent candidate in the European Elections. She has confronted the highs and lows of having your own business, losing it all and becoming bankrupt. She will tell how she has lived her life despite these challenges. Her mantra is ‘it’s not enough to survive, you have to live as well’. Jillian is speaking at the first Women’s Inspire Network event in Wexford September 3rd. Book tickets here 

10.  Debbie O’Brien @DecadentB

debbie morone pic

Debbie is the owner of Decadent Beauty.  Debbie has inspired me so much and definitely doesn’t get the kudos she so deserves. A mother of twins, Debbie was born with spina bifida & scoliosis.  She works hard to provide for herself & her family. Debbie has recently been given the chance to bring Motives to Ireland. This brand has been in the UK for a number of years so this is a massive opportunity for her. Debbie is determined to succeed with this new project and with her tenacity for life there is no doubt that she will.  She has helped me so much with her support and loyalty to myself and to other Female Entrepreneurs which means so much as being in business can be a lonely place unless you have the support of others.

So there you go! These Women are on my list as I have noticed that they actively support others and this is so important when you are a Woman starting out on the journey of Entrepreneurship.   A listening ear, a hand up or a RT can go a long way to making someone’s day who is starting out.  So give them a follow and show your support!

 

 

 

 

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My Top Tips for getting your Start up noticed!

Most of us starting out in business have taken the courageous step but are stuck on how to get their business noticed.  Most start ups have a very limited budget so you have to be careful. I had no budget for marketing so I used Twitter and Facebook to marker my business.  So before you go spending a fortune try these top tips I have put together first!

  • Find out who your target market listens to on the radio or watches on TV. What newspaper do they read? What magazines or social media platforms are they most likely to be on? Listen to the radio and target the talk show radio stations or ring them if you hear them talking about anything relevant to what you are doing.
  • Write a press release. Send the press release to any radio/TV program, magazine or paper that you think would be interested in your product or service. This should be interesting with pics and have a hook or problem/ crisis that you have the solution for. Add a bit of your personal story too. Follow the email/phone calls up.

DD STILLrte clip

  • Use Twitter. It does depend on what market you are targeting, but me I started to use it straight away to tell people what I was doing. Actually, I shouted it. To fit what you do into 140 characters can be difficult but work on it, and include the link to your site! When you gain a certain amount of followers, you can let a bit more about you or other subjects go into your tweets. Follow business people and influencers. You want them to notice you and get on their radar.
  • Use #irishbizparty every Wednesday night 9-11pm . Plenty of other entrepreneurs out there just like you who would love to help you get out there! Also Independent.ie have linked up with us and they feature the #Starbiz every week on their site. Follow them here 
  • Get photos of you with well known people/personalities. Always put pictures up of anyone you meet, as people want to see who you are hanging out with!
  • I volunteer at Radio Active which is an online charity Radio Station. This helps me do something good AND raises my profile so if you want to do something like this ask do they need any volunteers at your local radio station or indeed chat to Mark from Radio Active and get involved.

me goddess hour

 

  • Get involved in something worthwhile like a charity that is close to your heart. Promote and shout about it as it will help raise awareness for the charity and show people that you are human and have a heart. People like to get to know who they are dealing with. Charities need help always to raise awareness and to promote them. Also, listen to other start ups and assist them with Re tweets or spreading the word about what they are doing. That way they are more likely to do the same.

 

  • Carry business cards, everywhere!! Give them to anyone you chat to, tell the world or anyone who will listen about what you do, and who you are!  Or wear a tee shirt with your name on it!! (Walking advertisement)

rabotweeties

  • Go to as many places where your target market hangs out. Let them know you are there!
  • Blog about what you do, make it interesting so people will share it for their friends to see.  Show yourself as the Expert in what you do!
  • Dress differently or wear warm colors or colors that suit your personality! Make an effort to stand out.
  • Use consistent pictures and branding tools across the net so people can relate all the information they come across to you, like the same headshot, tag line for instance.
  • Ask for help from more experience business people. If you ask, business leaders are usually happy to assist you with advice or just pointing you in the right direction

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