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Twitter is so powerful as a marketing tool for your business. But a lot of Businesses are not using it correctly. You have created your Twitter account. You are ready to go forth into Twitter land and be amazing. You are using hashtags, following Twitter rock stars and influencers…..you are Telling people you are there……but you aren’t getting many followers!! What is going on? Well…..it could be because of these 5 reasons: (my own pet hates by the way)
1. Your Twitter avatar looks like this: You are an Egghead
2. You link Facebook to Twitter. I NEVER click on a Facebook link on Twitter and I never RT a Facebook link either. They are two completely different platforms. If I want to see stuff on Facebook I would be on Facebook.
3. You do #FF (Follow Fridays) with 4 other people and with no reason why I should follow them
4. You ask people you have never engaged with before for Re Tweets. (I hold my hands up and admit that although I had interacted with this person before, It had been quite a while and I was on late at night and asked could he RT something for me…..won’t do it again)!! It is not a good idea. And I understand why now as it happened to me recently and I was a bit annoyed that someone was asking me to do something for them and I didn’t have any idea who they were. Looked at their account and could see they were asking lots of people to do the same. They didn’t get a RT from me
5. You DM (Direct message)with a sales pitch after I follow you. Or, one of my pet hates…..an automated message.
Top 5 ways to get more followers:
1. Engage and Interact – Chat…..ask questions, share your knowledge.
2. Put up interesting content. Don’t give away all your tips but do share info that others will find useful and chances are you will get a Re Tweet. Or better still, you will get feedback or questions or even a customer! Imagine!!! It happens me all the time, honest, it works….if you show yourself as the expert in what you do, chances are someone will see that you are the expert and think….’now this person is who I need to talk to’.
3. Make your bio interesting enough for me to follow you in the first place. Put up as much info as possible. Is your website there? Can I buy from you today? How do I contact you? Where are you?
4. Tweet something that your customers will be interested in. Does it offer value? Is it a special offer or discount? Is there an interesting picture with the tweet? Tweets that have pictures are more likely to be Re Tweeted than those that don’t.
5. Assist others. When you help out someone else by spreading the word, I guarantee you that they will reciprocate at some stage.
It’s really quite simple. Spend time getting to know your followers. These followers are potential customers and your very own army of marketeers. So respect them and treat them well or you could end up with none! We are an impatient lot, we want info that is useful or entertaining or interesting so keep us interested!
Off you go now and be amazing! And if you want to learn more….my next Twitter workshop is in Dublin in September. You can book here
SMEs are struggling to keep afloat at the moment but things are looking up a teeny bit as people are realizing that sometimes just a ‘click’ on Re Tweet or the ‘Share’ button is there for you to spread the word for them.
Before it was word of mouth only that got you sales and new clients. But with the emergence of Social Media it couldn’t be easier for you to help out your local shop or Entrepreneur. Do something good today.
Your Good Deed can be as simple as sharing the latest deal or news from someone who has gone to the effort of organizing an event or writing an article. Start ups especially have taken a risk by starting something new. So they need your support. Click on that ‘Share’ button, Click RT for them. Let’s get this country back on it’s feet and help our Small business owners get the recognition they deserve!
I know lots of business owners who started a business out of necessity due to the recession taking their partner’s job and usually they have no marketing budget at all. So they rely on Social Media to spread the word and get their message out there. So go on, RT or share this post and let’s work together to give a helping hand to all those courageous, hard working Small business owners in Ireland today!
Check out the #irishbizparty hashtag on Wednesday nights or share our conference that we have organized to help SMEs get together and learn new skills and meet others just like them. Or better still come along yourself and be inspired!! The next conference is in Killarney on September 16th. You can see the details of the speakers and line up here
Watch the video to see what happened at the last one we had!
We appreciate any help you give us to spread the word. Who knows your RT or Share could make all the difference between us taking on an employee or making that all important connection that will help us to keep in business! Thank you!
I’ve just noticed something today. There are a few Women out there who are really making an impact in Ireland who don’t seem to be getting enough recognition for what they do in my opinion. Some of these Women are very active on Social Media but not all of them. All the more reason to start following them now and start building relationships with them!
These Women are feminine, kind with giving their time and support to start ups and help others out with spreading the word when you need a little help. I’ve noticed it on Twitter especially. They are also incredibly glamorous. So here are my top ten list of Irish Women who are rocking the Business scene
1. Marissa Carter @Cartermarissa
Marissa Carter, IMAGE Magazine Irish Startup of the Year 2013 award winner and creator of the multi-award winning Irish fake tanning range, Cocoa Brown Tan that sells 3 bottles of tan every single minute. After just 18 months since its launch, Cocoa Brown is now sold in all the major retail groups such as Primark/Penneys, Superdrug, Tesco and Boots.
Marissa will be speaking at the next #irishbizparty conference in Killarney Book tickets here
2. Dee O Leary – @IDMEwristbands
Dee from Cork is founder of IDME wristbands. Through sheer determination and juggling her home life with 3 young children, Deirdre has been successful in being selected to attend the PINC programme in 2013 at the Rubicon Centre Cork for Female Entrepreneurs where she won ‘Best Business Opportunity’ with IDME at the final showcase. At the Irish Maternity & Infant Awards 2013 Deirdre was awarded the title of ‘Business Parent of the Year’ and IDME wristbands are currently in the 2014 finals in the ‘Best Safety Product’ and ‘Best Travel Gadget’ categories. 2014 recipient of the Nimbus ‘ Internet of Things’ research grant and winner of the Cork Innovates ‘US Business Development Award’ Dee was chosen from a field of Female Entrepreneurs to travel to the States to meet industry leaders and help develop her business with the help of their expertise.
3. Ellen Kavanagh – @WaxpertsEllen
Ellen says: “I opened Waxperts salon in 2008. I couldn’t find a wax range that I loved so I decided I’d make my own. I worked with a chemist and refinery to create Waxperts Wax. It is the most flexible hot wax in the world which means its less painful and more effective. We launch this to the trade in 2012 and now Waxperts Wax is stocked in over 300 salons and spas in Ireland, all through the UK, and in Poland. We recently returned from a huge trade show in Vegas where we met with big US distributors and beauty brands. Every salon in the world uses wax and we want it to be Waxperts! The potential for growth is massive. We are so excited for the future! ” But not only that, I have seen Ellen helping others on Twitter and she is very supportive of upcoming Female Entrepreneurs.
4. Susan Kelly - @susankelly101
Susan is the owner of Bella Hen Eggs. Based in Wexford she now has her Free Range eggs in many Super Valu and independent stores. But the main thing about Susan is that sheer determination and hard work has finally paid off as she is now getting the recognition she deserves. Susan has always been very supportive of other SMEs and is very active in her locality helping and volunteering for all kinds of things too.
5. Holly Shorthall @HollywoodDublin
Holly caught my eye on Twitter last year, and am delighted to see her star rising. She is an Irish Fashion Illustrator, featured on Kim Kardashian, Kelly Osbourne, Cosmopolitan & MTV’s Websites, and on E!News. Great Tweets too! Very supportive and real.
6. Gill Brady @Gillianfuschia
Gill owns Fuschia make up, it’s an Irish brand of make up that is really making an impact lately on Twitter. Her make up brand is getting rave reviews and She has her own very inspiring story to tell. Her honest account of her business caught my eye on a Sunday business post article about Irish Women in the beauty industry. I also use her make up myself so She is definitely one to watch!
7. Susan Hayes @Susanhayes_
Susan Hayes – The Positive Economist is a trainer in Finance, Economics and Entrepreneurship. Author of the ‘Savvy Women’s guide to Financial Freedom’ Not only that though, she is very supportive of Female Entrepreneurship and she is a fantastic networker. Susan is also speaking at the next #irishbizparty conference. Book here
8. MargaretEWard. @MargaretEWard
Margaret’s bio reads like this: CEO, Clear Ink & Broadly Speaking. Boat rocker. Former financial journalist, broadcaster (Newstalk, Irish Times, Sunday Times). NewYawka. Margaret is the founder of @WomenOnAirIE Women on Air ….Putting the broads into Irish broadcasting! Women on Air is a voluntary networking group that gives women the skills and confidence to go on radio/TV. Margaret actively campaigns to get more Women on air and is a great supporter of Women everywhere.
9. Jillian Godsil @jilliangodsil
Jillian is a journalist, writer and freelance broadcaster and recent candidate in the European Elections. She has confronted the highs and lows of having your own business, losing it all and becoming bankrupt. She will tell how she has lived her life despite these challenges. Her mantra is ‘it’s not enough to survive, you have to live as well’. Jillian is speaking at the first Women’s Inspire Network event in Wexford September 3rd. Book tickets here
10. Debbie O’Brien @DecadentB
Debbie is the owner of Decadent Beauty. Debbie has inspired me so much and definitely doesn’t get the kudos she so deserves. A mother of twins, Debbie was born with spina bifida & scoliosis. She works hard to provide for herself & her family. Debbie has recently been given the chance to bring Motives to Ireland. This brand has been in the UK for a number of years so this is a massive opportunity for her. Debbie is determined to succeed with this new project and with her tenacity for life there is no doubt that she will. She has helped me so much with her support and loyalty to myself and to other Female Entrepreneurs which means so much as being in business can be a lonely place unless you have the support of others.
So there you go! These Women are on my list as I have noticed that they actively support others and this is so important when you are a Woman starting out on the journey of Entrepreneurship. A listening ear, a hand up or a RT can go a long way to making someone’s day who is starting out. So give them a follow and show your support!
Most of us starting out in business have taken the courageous step but are stuck on how to get their business noticed. Most start ups have a very limited budget so you have to be careful. I had no budget for marketing so I used Twitter and Facebook to marker my business. So before you go spending a fortune try these top tips I have put together first!
I am feeling very grateful today. Through my journey into the business world and the social media world I have experienced many ups and downs. As an Entrepreneur you need to learn every single day. I learned something new yesterday.
I had my book launch. And it was a huge evening for me …although I felt a bit weird. I didn’t quite know why but now I do.
As someone who is in recovery. (I haven’t had a drink for 6 years) the emphasis was on learning how to live without drink one day at a time. I had to learn a whole new way of living. In fact I had no idea how normal people lived. Years ago when I had a hangover I would see a guy out washing his car. I used to think ‘How boring’. But now….I cherish these little moments. Such as planting flowers in the garden, going for a walk with the dogs, sitting snuggled up with my children.
We also say that it’s very important to talk about what is going on for us. And this applies to the Entrepreneur also. We can get so caught up in our business that we sometimes feel isolated and alone. But when we talk to another Entrepreneur we realize that we aren’t the only ones who are experiencing the same problems and issues. We can Identify with each other.
Also there are many slogans I live by as I try to live my life as a ‘normal’ person. These slogans can apply to the Entrepreneur also. Such as ‘Keep it Simple’ or ‘Easy does it’ ‘Think, Think, Think.’ Before we ‘react’ to something, we need to step back and think it through. We need to step back and see why are we doing this? Is it working, is there another way we need to do things etc.
Don’t judge others
Don’t bitch about others
We can’t control what people think of us. Give them the right to be wrong. Letting Go….all of these apply when you are in Business too.
I decided to set up the support network #irishbizparty so that there would be a safe network of people and a place where we could share good news and also ask for help. The most difficult thing can be asking for help. It isn’t a network for getting sales. It’s a support network. All run voluntary by it’s members.
I had my book launch last night and am a bit overwhelmed by how far people came to be there. How they took time out on a Friday night to be there ….to be there for me. It made me realize that I am no longer alone. I am adding value to people’s lives. It makes me feel like a useful member of society and that I am doing well……I am no longer that person who was addicted to drink, selfish and full of fear. I am a person who helps others and they appreciate it.
There are others who don’t like me and constantly target me with hate and horrible comments. But I don’t care about them anymore. I keep good people close to me and I keep far away from those who want to drag me down. This toxic, dark and horrible type of thing is everywhere not just in the business world as we all know. You can see the suffering in Gaza, the evil of September 11th etc. They are a minority Thank Goodness. I think most folk are good.
All I want is to have a happy home, happy family and be able to pay bills. I suffered for too long with no money to give my children what they need. I know money isn’t everything but when you haven’t got any it means something to you. I have everything I need. Not necessarily everything I want lol…..but definitely everything I need. Two beautiful girls, a roof over my head and food. I even have some nice things such as a car and TV, computer, phone etc. Not the latest gadgets but enough to get the job done! lol
I suppose that I feel a bit weird today because I have reached my dream. My dream of being a better person and not finding solace in alcohol and falseness. So if I can inspire one other Woman or Man to go for it, even if they are suffering now….it can get better with hard work and support. I mean from the bottom of my heart….Thank you……Thank you to all of you who have supported me on my journey so far. xx
I have seen a few posts recently from people wondering is it really important to have people tweeting at conferences. Social media has become such an integral part of events and here’s why:
Hashtags for events provide Free marketing for the event organizers. If people tweet about what is going on at the event, curious Tweeps will click to see what it is all about. (We are a nosey lot, we don’t like feeling like we are missing out on something). People who use the hashtag of a particular event are raising awareness about the event or the sponsors or even the venue. So Tweeps are actually doing some free marketing for the event organizers, venue and sponsors ….especially if they trend!
If the event is a success and trends, I would be more inclined to book a ticket to their next event. If there is a good vibe then I want to be part of it! This means more sales for the next event!
It is a great way to connect with new people. I often go into event hashtags and find some really interesting people and then follow them. They usually follow back and a new relationship starts right there.
Pictures tell a thousand words….lots of people taking selfies or pictures of the lunch etc are more likely to get re tweeted by their followers! So all good for spreading the word.
Keeping people up to date: If you can’t make a particular event or awards ceremony for example, you can keep an eye on the hashtag and feel like you are there. If it is an awards event you can be guaranteed there are others watching to see who has won what award. (I know I do)
I offer a ‘Tweeting’ service at events. I did the Wexford business awards and we trended no. 3 in Ireland that night so Wexford was delighted! Also there were a few people who tweeted to thank us for keeping them updated! This is powerful stuff. You are keeping your followers and potential customers happy!
Tips for Tweeting at events:
As an event organizer:
Get someone to do this job for you. Someone whose sole role for the day is to Re Tweet anyone who uses the hashtag for the event and who will chat to them. They will spot good photo opportunities too.
Use a separate screen at the event to show the tweets coming in e.g. TweetBeam
Encourage others attending to tweet and use the hashtag you create on the day. Announce it at the start of the event or on any printed material.
As an audience member:
For anyone attending an event, keep your tweets interesting e.g. quote some of the speakers and what they are saying to get your followers interested.
Tweet pictures of what is going on.
Give positive feedback in Tweets (chances are that the organizers will Re Tweet it for you)
Link the Twitter name of speakers you are talking about. There is a high chance they will Thank you later or even Re Tweet it also.
I provide this service at events. Contact me for more info on Tweetinggoddess@gmail.com
I have noticed that so many businesses create Twitter accounts but then just leave them there. They might do the odd Tweet here and there and then they complain about the fact that Twitter just doesn’t work for them! It’s like anything really, you need to invest time into any platform to gain the results you want.
If your target market is 35 -55 year olds, professional and urban, then Twitter is worth putting some time into. If your Target market is teens for example, you may need to look into Instagram or snapchat. Every platform won’t work for your business, but Twitter has so much power that used wisely it can really help you get those sales you need and create a buzz around your brand.
1. Make sure your bio is interesting ….does it say exactly what you do? Why should I follow you? Tell me a bit about yourself. Do you like hill walking for example? What kind of things will you be tweeting about? I recommend using your own picture as your avatar and put your logo on your header picture. People buy from People so show them you are a real person!
2. Connect with like minded people. If you are interested in business topics start following people who tweet about business. If you are in the craft business, follow similar accounts or others who run events or tweet about crafting. Start following Twitter accounts that you would be interested in yourself! No point in following accounts that aren’t going to make Twitter interesting for you too!
3. Tweet often. I recommend doing 10 Tweets per day. 3 of these can be sales type tweets directing people to a ‘buy now’ or ‘book now’ page. But most of your tweets should be either interesting content or pictures. Show your followers that you have interesting stuff to say. Show that you know your stuff and you are the expert in what you do.
4. If you are stuck for time, hit the peak times on Twitter. The morning commute, break times e.g. 10-11am and lunchtime are busy times on Twitter. If you are a restaurant owner, tweet just before lunch, with a tasty looking picture of a meal!! You never know, someone might be in your area at that time feeling a little peckish and you will make the decision for them of where they are heading to eat! Another peek time is 9-11pm at night.
5. Get involved in Tweet chats! There are many chats on Twitter. Find one related to your business or even just one you like yourself. Some great hashtags to get involved in are:
#Irishbizparty – For SMES – Every Wednesday from 9-11pm @irishbizparty
#Britishbizparty – For Uk business owners – from 9-10pm Every Monday @Britishbizparty
#Belfasthour – For SMES in Northern Ireland to connect. Every Thursday from 9-10pm @BelfasthourNI
#Irishcrafthour – New hashtag starting from Monday 4 August (Follow @irishcrafthour for more info).
#Womaninbiz – For Women every evening Follow @AwardingWomen for more info.
#Tweetursis – For Women every Tuesday evening from 9-11pm Follow @MrsTweeturbiz for more info.
So there you go……off you go now and get Tweeting!!
The release of Samantha Kelly’s début title ‘Tweet Your Way To Success’ has been a triumph for the Irish business woman, also known as the Tweeting Goddess, and now she’s using another new business tool to take the next step.
The book describes her story of how she went from 0 to 14,000 followers on Twitter and the journey from lone parent to a highly influential leader in her field, with a win in “Dragons’ Den” along the way. In the book there is a beginner’s guide to Twitter, tips on building relationships, and encouraging people to reach out and help others. The book also includes the inspiring and heart-warming stories of other people Samantha has met on her journey as the founder of voluntary groups #Irishbizparty and the Women’s Inspire Network, as well as host of her own radio show.
But “Tweet Your Way to Success” is more than a business manual. Samantha’s own personal journey through addiction and lone parenthood to being the influencer and trailblazer she is today, through determination, talent and an innate sense of good business practice, as well as the need to survive and be a great mother to her two daughters.
Now it is time for her to listen to her own advice and reach out for help. Not only did her book sell out at her recent conference it is now stocked on Amazon. To meet this demand and get copies into bookstores, 500 more copies need to be printed. Using crowd funding, another new business tool, Samantha says: “It’s a real chicken and egg scenario. I am only building up my business of advising others in how to be successful, and can’t afford to get another print run at the moment! However, lots of people are buying and reviewing on Amazon, so it would be nice to be able to get the books into book shops to reach the audience that are not yet on Twitter.”
There are a couple of ways to pledge and perks are provided for those that do. A pledge of €15 will receive a signed copy of the book, and a pledge of €50 will receive a signed copy of the book as well as a mention on Samantha’s radio show ‘Goddess Hour’, Twitter support (campaign?), and a free space on one of her Twitter workshops.
As an Entrepreneur we can spend so much time focusing on the business, striving to be successful and working that we often forget that there is a partner in the background watching us wear ourselves down, watching us deal with disappointments and wondering how your day is going.
I decided to do a survey to see what exactly is it like for the Other Half of this relationship. As Entrepreneurs we sometimes think they don’t understand us, or what we are trying to do, but behind every great Entrepreneur is either a Wonderful supportive Woman or Man without whom we just couldn’t do it at all!!
It seems to be the biggest challenge facing someone who lives with an Entrepreneur is getting your time. TIME…..that big four letter word…..bit like LOVE ..that other four letter word. They want time with us because they love us. Not because they want to annoy us. They have needs too and would love some of our attention according to the survey results.
And they have their own fears too. Like where is the next bit of income going to come from? Will you land that big contract? And if you don’t what mood will you be in? Things to bear in mind…..what it’s like for your significant other.
If you would change one thing about living with an Entrepreneur what would it be:
1. Having more time together
2. That She would get a ‘Real’ job. (Hmmm I hate it when my other half says this)
3. When things don’t go according to her plan…the self doubt comes into play..she’s more than capable but after losing a business due to the recession definitely has lower self confidence
4. A stable income every month (lack of)
5. No phone!
6. Sex life
7. Turn off the Wi Fi at night
8. Having more time to keep up with day to day life…housework etc
9. Stricter working hours–no checking google analytics right before bed time!
10. The entrepreneur not being financially dependent on me
1. Their Drive
2. Their Bravery
3. No Two days are the same!
4. The excitement when they make progress
5. The sheer enthusiasm & determination. She was born to do this – and I get to watch the football in peace for 4 weeks!
6. Nothing (2 respondents said this)
7. He is not absolutely bored or angry about his job, He is like more alive than ever
8. Their mad ideas
9. Great to see him happy when deals work out and the odd perk of getting home early or going into work a bit late!
10. Seeing him excited and loving the challenge
Twitter is ALL about building relationships and interacting with others. People are more likely to buy or use the service of an SME they interact with on Twitter!
I know some of you are not aware of this so that is why I’ve done this blog post. If no one tells you then how are you supposed to know right?
‘I want to be on Social Media with my business but I just don’t have time to interact with any of you on Twitter, but sure here are some things for you to look at. Sure it’ll be grand.’
How would you feel as a potential customer looking at a load of Facebook posts to Twitter?
I will not follow you or Retweet you.
I know that if I ask you a question or interact with you the chances are you aren’t going to reply to me quickly.
It makes the Twitter account holder look a teeny bit lazy even.
That is just what I think when I see an account with JUST Facebook links. Some accounts have a mixture which isn’t as obvious but I still won’t click on the link from Facebook. If I want to click on Facebook I will be on Facebook. But I like Twitter so Tweet me instead! Unfortunately I see there are a lot of big businesses still doing just this.
Now I know that there might be a lot of you out there who aren’t aware of this so this blog post is just to give you a heads up. We are all learning every day so just undo your ‘link FB to Twitter’ on your Facebook page.
Log in to your Facebook and use this Unlink the Twitter going from Facebook and Hey presto you are now keeping platforms separate.
Twitter is such a powerful platform for business. Learn how to use it effectively by coming to my workshop on September 11 in Dublin. You can book here
I still can’t understand how many businesses (Even big names) aren’t on Twitter. Or if they are, they either leave it there or aren’t using it correctly. Ok I understand to a certain degree, there is a bit of fear around it, ‘how to use it, who are using it and how can it get me sales?’ Ok so I’ve put together 10 reasons why your business should be on Twitter now!
1. Brand visibility and Awareness: Everytime you tweet, your logo or face comes up so instantly your brand is recognised and folk will want to seewhat you are up to…e.g. if you are a hotel… ‘Ok what is this hotel saying today’. Your brand will stick in the sub conscious of tweeters when they see it. So even if they don’t engage with you today, they will think ‘Hey I know there’s a hotel here on Twitter who is very active, the one with the blue logo, who was it again, oh yes, those guys, let’s see what offers they have at the moment’
2. Potential customers at your fingertips: Your target market is right there, right now! You can engage with them and build up relationships today! it’s up to you to decide whether you want to take part in the conversation, or let an opportunity pass you by. Who is your target market? Are they on Twitter? Take a look at this:
3. Instantaneous: You can add links that will encourage your customers to click on it and ‘buy now’ or ‘book now’ So no waiting around, a sale is just a click away!
4.Access to a global market: Ireland is a small country, why not target overseas and the USA? Lots of people waht to know about what you do and your products. So get it out there, expand your reach and send your products to other customers in other countries who might not have heard of you before!
5, It’s Free! Unless you are using Promoted ads, Twitter is free to use. No need to use promoted ads unless you want to target a particular group but even then, I have to say I NEVER click on a promoted tweet or Ad. That’s just me though!
6. Head start over your competitors #Hashtag use: You can find customers in your target market by using hashtags. Some of these customers might not be in your area or be out and about much. e.g. a Stay at home Mum is more likely to shop online and be online when the kids go to bed. And don’t forget most Women in households decide where money is spent.
7. Measure Results: You can offer special deals once people mention Twitter to see if Twitter is working for you. Results can be measured by seeing how many sales came from Twitter and which tweets were popular by using Google Analytics.
8. Respond quickly If you see a tweet from a person looking for a recommendation for a good hotel for example, and you are a hotel, jump in there and offer them a good deal or even just the fact that you respond gives you kudos straight away. Us Tweeters LOVE it when a business responds to us quickly! (Impatient lot we are)
9. Feedback You can ask a large number of people for feedback or ask them what promotions they would like to see or their opinion on new ideas. People on Twitter love to have a part to play in your decision making!
10. They know you – I always ask Twitter first before I go on a google search for something. (And I am not the only one, most of the recommendations I give are when people on Twitter ask me for someone who does ‘printing’ for example.
People are more likely to purchase from a small or medium sized enterprises after they interact with them on twitter (72%). (Source: Compete 6/13/11 ‘Things you might not know about Twitter)’
If you are unsure about how Twitter can help you get sales and raise your profile, I can help you! I do consultations, lessons and workshops. I can also take over your account for a month to help you see what happens and show you results! Do contact me for more info by emailing Tweetinggoddess@gmail.com or come to my next Twitter workshop on July 23 in Dublin. Book here
We had a great night last night on #irishbizparty! Proof that networking really works….the perfect example: I met Niall at the Student Summit, we were both speakers at the event and even had to sit beside each other! So I introduced myself and made the connection. The important thing here was that now I was on his radar and he had put a face to the name. So although I always recommend networking online, it is SO important get out there and follow up with a coffee or networking event and make sure you meet up with others offline afterwards. Nurture the relationship, keep it going and stay in people’s heads.
So with Niall’s book launch coming up, what better way to help promote it then to get online using twitter and the best Twitter hashtag for SMEs in Ireland! #irishbizparty
Irishbizparty is a hashtag where you can come on and promote your business and connect with other SMEs on Twitter. It takes place every Wednesday night from 9-11pm. We call it ‘Networking in your PJs’.
Niall Harbison was launching his book ‘Getting Sh#t Done’ (See here) So he kindly came along and offered to do Q&A with us. What an amazing experience it was! Now I am used to keeping up with the #irishbizparty hashtag but Niall was amazed at how fast it was going and was very surprised to see so many Entrepreneurs in one place at the same time! He was great, he gave lots of mentions to some of the businesses that caught his eye and even did RTs for us! He also set up a live stream so that he could talk to them and interact that way.
He was particularly impressed with Linda of Designed for you even though he admitted he hadn’t a clue about fashion! And he gave tickets away to his launch and a copy of his book to Lynda and Rowena from VisualSense.ie
Having someone like Niall on the hashtag encouraging SMEs and giving advice was a real boost for small business owners who took part. Niall really enjoyed it too! There was a real buzz and positive vibe going.
Wow that was hectic and fun!!!
We also have Radio Active doing a live show during the hashtag so they give mentions to businesses and even play requests during irishbizparty. Tune into them here from 9-11pm on Wednesday nights so you can party while you tweet!
It was great to see so many people online at the same time and Thanks so much to Niall for coming along and joining in. Think we might get some more leaders to do the same in future! (If you are a leader in your field and interested in getting involved, email me Tweetinggoddess@gmail.com or give me a call 086 1688743)
Click here to see the stats from Last night!
You just never know who we might have on next…..
If you have something to promote e.g. an event or offer and want a chance to be in front of hundreds of SMEs at the same time and make some real connections, contact me for info on what I can do to help!
Twitter has really changed my life….before Twitter I was lonely, felt unconnected and had lost a lot of confidence. But one day when my sister introduced me to twitter because I had a business, I embraced this new world and started to make new friends from all over the world. I became really good at it, took to it like a duck to water! And so now I have put together some tips just for you.
1. When you create your account, your username should be similar to your brand e.g. I am @Tweetinggoddess on Twitter and that is the name of my buisness! That way, every time you tweet something, your brand is also coming up!
2, Start by following people who would be interested in what you do! For example if you are a chef and blog about food, follow people who love to cook, or who write about food! journalists are always good ones to follow I find. Or check out #foodies (this # symbol highlights groups or popular topics on twitter at the moment so always check your ‘trending subjects and see what is popular today!
3. Also, follow people or friends who you know are already on twitter and who have a reputation for Re-tweeting or supporting the work that you are doing.
4. Tweet interesting tweets, If it is a beautiful morning where you are, say it!! If you come across as positive, people will gravitate towards you. Tweet about what you do e.g. if you are a chef say something like ‘We are looking forward to cooking our new prawn special today, juicy prawns so fresh from the market!’ Get people’s attention.
5. Tweet about some personal stuff too, like if your daughter loses her tooth, say that you have the tooth fairy coming! I gaurantee you will get replies to that one, because others can identify with it. If there is something in the news, comment on it
6. Read the tweets of those who you are following and if you see something that you feel your own followers would like, then Re-tweet it! The person who put the tweet up will instantly get a notification that you have done this, so you are already getting attention from them and they will most likely RT you when you need one.
7. When commenting on things that are in the news, don’t get too controversial. You want to attract positive people who will support you not start arguing with you! Also if people are challenging you, this will be noticed by others and your brand will be associated with arguing….even if you are right, just stop commenting and leave the conversation.
8. If you wish to comment on something or say things a little more personal, use the DM or direct message section. This way only you or the other person will see it.
9. Interact Interact Interact…..for example, if you see someone is having a bad day, ask them about it, or just simply say. ‘Aw sorry to hear you are having a hard time, sending you a hug’ or something like that. (Ok Lads, I know you won’t be saying that but something similar would be something like ‘hang in there’ or ‘tomorrow is a new day). This makes the person feel like you care and makes them feel less lonely and understood. Believe me, there are a lot of people out there that just want to be heard.
10. Tweet!!! It is as simple as that!! I tweet in the morning and at lunchtime, then in the afternoons I check in to see what is happening…There are lots of Mums on Twitter in the mornings I’ve noticed and a very active group on twitter in the evenings so I tweet a lot when the kids go to bed.
You will get to know which groups will be where, the more you interact and tweet. I do most of my tweeting in the evenings because to be honest I don’t have much of a social life as I am separated with two children, so twitter is now my social life! But I can honestly say that 4 of my best friends I actually met on twitter!! So if you see #Tweetups being advertised, do go along to them. (These are meet ups for people on twitter so you actually get to meet the people you are tweeting with)
All of these tips are just how I use twitter. I am sure there are many more formal ways, but this is just how I use it. The most important things for me are interact, interact, interact and Engage, Engage, Engage!!
No one is going to be interested in what you have got to say, if you aren’t interested in them! Be genuine also, People can sense when someone is a bit false or insincere and prefer honesty. I tend to mix my business tweets with some personal stuff that is going on, and I also use humour a lot.
So what are you waiting for? There is a whole new world on Twitter waiting to meet you!
Well, what a day it was. We had a wonderful day in Whites of Wexford for the 2nd Irishbizparty conference!
Thank you to:
Castle Print The amazing printing of the brochure, name badges etc.
Whites of Wexford (Venue and delcious food)
Holos Skincare from Nature (gorgeous goody bags)
Bridget Atkinson Accountants (our fab mugs for our tea to remind us to contact our accountants) Also Macks biz gifts who made the mugs!
Premier Djs (sound)
Pinnacle Productions (video)
Thank you to our speakers
None of this would have been possible without our sponsors so please do give them a follow and spread the word about them. Thanks to all of you who came along for making it all possible too! Without you we wouldn’t have had such a lovely positive vibe in the room. You were a great audience and the atmosphere came about because of you all helping each other and coming together like that.
Thanks to everyone for your support. And to all of you who bought my book, I hope it helps you on your Twitter journey!
Am not going to do it justice if I blog all about it as Roz Kelly did a wonderful blog all about it here
So you’ve decided to go out on your own. You’ve sat down with your family and told them your plans. You’ve told your boss and are ready to ride the roller coaster.
1. You are your own boss. You don’t have to take orders from anyone. You decide when you work.
2. Whatever you earn is yours and you don’t have to give a percentage to your boss.
3. You’re responsible for whether you get sales in or not. Your fate is in your hands
4. You aren’t relying on another department to get something done. You just do it.
5. You can work from home more now as lots of work can be done online so you usually won’t need an office. Actually you won’t think of it as work sometimes as usually you are doing something you are passionate about and love doing what you do.
6. You are in control…..and you get great satisfaction from being in control of your destiny.
7. Excitement – Being an entrepreneur is very exciting! You get a real buzz out of getting that contract or sale. A real high. Trust me, it certainly isn’t boring!
8. Learning: You learn so much on your journey. Meet so many new people you probably never thought you would get to meet.
9. You get to do something you love and are passionate about.
10. You can put your own personal stamp on things. And you get great satisfaction from creating something that people want.
1. Not enough hours in the day. You are the accountant, receptionist, customer service, counsellor, repair and maintenance person. You can’t ‘pass the buck’
2. You work more than 40 hours a week (so you don’t have to end up working like a ‘normal’ 40 hour week person would do)!
3. You won’t have a regular wage for a while as you build up the business.
4. You work from home……which also means that the kids can come in with some kind of drama during that really important conference call!
5. Uncertainty and fear of failure can kick in. This is where being part of a network who understand is so important.
6. If you have family, you might have to spend long hours or overnights away from them. Planning this can be like planning a military operation!
7. You will find it hard to ‘switch off’ and youbetter get used to having a notebook beside your bed……those nights when at 2am you wake up with a great idea…(.or worry).
8. Your family and friends will be sick of hearing about your venture….be ready to lose a few ….but usually the positive and supportive ones are the best ones to have around you anyway!
9. Loneliness. Being an entrepreneur can be a lonely place. That is why it is so important to join some groups that ‘get you’, your passion and drive.
10. You will need all your courage, determination and endless positivity to remain competitive and on the ball.
Thanks to Vanessa Mulhall, Sinead Mc Mahon, Aoife Tynan, Joanne Sweeney Burke, Helena Gilhooly, Lillian Courtney, Denis Coleman, Niamh Hogan, Ed Mc Cready. Aisling Roche all members of Irishbizparty who contributed to this. If you think of any more do comment below! Do come along and meet us at the Irishbizparty conference June 25th you can book here
From 0 to 13.9k followers from her kitchen table and now Samantha Kelly (aka Tweeting Goddess) releases her first book. In the début title ‘Tweet Your Way To Success’ Samantha tells us how she started a business with no money, going from lone parent on social welfare to a highly influential leader in her field.There are sections on starting your own business, how to turn your business around, tips on using social media and how to network and build on relationships. Samantha is a formerDragons Den applicant, most recently making her mark in social media through the creation of#Irishbizparty a place where Irish businesses can connect and network freely using both Twitter and Facebook.Tweet Your Way to Success by Samantha Kelly is available to purchase now from Kissed Off Creations for £7.99.
Following the success of the first Irishbizparty conference which was held at the Green Isle hotel in Dublin last month, the brains behind this community Samantha Kelly is bringing the party to Wexford. “We have amazing speakers coming to share their stories and business tips with you so come along and get networking, learning and sharing your own stories in a Friendly and supportive environment”.
The Conference taking place in Wexford will feature talks from Jason O’ Reilly, Tony Ennis, Danielle Serpico, Managing Director of Media Box & Digital Training Institute, Liam O Connor, and Denis Coleman.
The #Irishbizparty conference will be held at Whites of Wexford on the 25th June. There will be exhibition stands, surprises and also prizes along the way. It is a fantastic networking opportunity for any Irish Business or those thinking of starting their own business. Ticket’s are available now and can be booked - here
Well….I did it! My first book has just been launched! So if you want to know how I went from 0 to 13.8k followers then check it out! You can order it here
Thank you to: